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Designing an Accessible Travel Product for Inclusive Tourism
Challenge
Planning a trip can be challenging for tourists with physical disabilities. Accessibility information is often fragmented, inconsistent, or difficult to verify across attractions, transportation, restaurants, and public spaces. This creates uncertainty around whether a destination, route, or experience will actually meet an individual’s needs.
The challenge was to explore how Wonderful Copenhagen could create a more inclusive travel experience by making accessibility information easier to discover, understand, and personalize, helping travelers with mobility impairments plan and navigate Copenhagen with greater confidence and independence.
Startegy
Tourists with physical disabilities face a lack of reliable and consistent accessibility information, making travel planning stressful and limiting equal access to experiences despite existing destinations being available.
Solution
A personalized app concept where users define accessibility requirements and receive tailored recommendations, navigation support, and structured information about attractions, routes, and facilities.
Result
The concept demonstrates how Wonderful Copenhagen can support inclusive tourism by improving access to clear information, increasing independence for users with mobility impairments, and enhancing confidence when exploring Copenhagen.
Key Takeaways
Accessibility is primarily an information problem, not a destination problem.
Personalization based on real constraints improves usability and confidence.
Structured, trustworthy data reduces cognitive load in planning and navigation.
Inclusive design should preserve dignity and equal access to experiences.
Digital solutions can significantly improve independence in travel for mobility-impaired users.
